Self-driving car has been a hot topic since early 90s. People gradually start to build trust on it In 2050, Self-driving car has been applied broadly. People’s day-day commute is largely relying on self-driving car. We can’t help thinking about this
How self-driving car changing people’s annoying commute experience?

TEAM :                       Jonathan   Alice  

ROLE :                       Team Lead / UX Designer

PROJECT :                Home Design  Decoration AR 

PRACTICES :             Qualitative Research.

Affinity Mapping.Contextual Inquiries

                                    User Testing. Competitive Analysis

Data Visualization

1. Users’ common understanding on self-driving car: Fully Autonomous and Level 5 cars*

2. Current Biggest concern : Maturity and safety of self-driving technology

3. Vision: Positive attitude towards future self-driving cars; Will rely on it when the technology is mature.

Capacity: 10 or 10 + students

Design Essentials :

• Similar to Uber pick-up system(mobile App)

• Tracking system

• Learning or entertainment screen

• Destination announcement

• Safety message to parents

Advantages :

• Easy to promote in the market

• low-cost

Capacity: maximum 5

Design Essentials :

• Control System (mobile)

• Various modes (rest/meeting/game)

• Entertainment screen

• Voice greeting and conversational communication

• Safety message to acquaintance (trackable)

Advantages :

• Comfortable + Customized

• Keep privacy

Most of the need for self-driving car happened in day to day commute, especially when people are tired of driving, in the middle of bad traffic etc. Enhance the Self-Driving carpool experience would be, in our opinion, the most promising viable, and applicable to a variety of situations product.

Ideation Mapping

So here comes the question :

How might we explore the city better through designing the car pool Self-Driving car experience?

Tara’s Story

Brainstorm Storyboard

At a Glance

side window screen